Meet our people : Tanya Pinchuk of ExpoPlatform,
Hello, I'm Tanya Pinchuk, Managing Director and founder of ExpoPlatform, an event management platform I launced with the aim to provide organisers an easy-to-use, cost-effective and all-round software.
Drawing on years of experience as an event organiser and venue manager and with an excellent development team around me, I created an intelligent event management tool to be a perfect platform to support exhibition, conference and corporate organisers and allow them to deliver the best experience for attendees, exhibitors and sponsors alike.
Q. What do you love about event tech?
A. I think the event industry is still pretty conservative and event technology is driving the most significant changes. It is very exciting to observe and participate in the digital transformation and the evolution of the industry.
Q. How can women make an impact in the event tech space?
A. I think women are already making an impact in the event tech space! I also think the starting point should be an active interest in technology. After that, I would say that not being afraid to experiment with different types of event technology is important. Or, if you’re in an event tech company, don’t be afraid to experiment with your product. There are many unsolved problems in the industry and we can only find solutions by trying different things and striving to improve.
Q. What are some of your personal favourite tools/brands/products/biz?
A. In retail, I think that Amazon is just a perfect example of simple usability and complexity of the user service. Another more niche product that I love is a proposal tool we use - PandaDoc, check it out.
Q. What's your one piece of advice to other women in event tech?
A. Although I was an experienced event professional, it was very difficult to appreciate the challenges of creating a technology product from scratch. I think it would have been very helpful to have had a deeper understanding before I got stuck in. If you’re working in a technology company, try to get actively involved in the software development process even if it’s just for providing customer feedback to the development team. You can learn a lot by just listening to the discussions that take place.
Thank you so much Tanya for sharing your experience and tips as a #womenineventtech.
Where you can connect with Tanya :