Meet our people : Tamar Beck of Gleanin
Thank you Tamar for answering a little Q&A in our series of #womenineventtech - connecting, supporting and encouraging the Women in Event Tech community.
Hello, I am Tamar and I passionately believe in the people, community and social aspects of events. With fifteen years of experience in events with Reed Exhibitions, managing large portfolios and teams, I have an insight into how to help all event shareholders improve their marketing efforts.
Q. What do you love about event tech?
A. Personally, having been on the organiser side, I love any event tech that has a clear value proposition - one that is easily understood by people in events (not techies) and solves major issues.
Q. How can women make an impact in the event tech space?
A. I think tech suffers from stereotyping and would benefit from having more women, more female perspective. More women in event tech, I think, would help make tech feel more accessible and, dare I say it, more appealing in terms of both an industry to get into/be a part of and/or something more people on the events side want to understand further.
Q. What are some of your personal favorite tools or products to use?
A. Recently, I've loved using Grip! Also, Poken for visitor to visitor! I also like what Laura and the team at Tag Digital are doing - whilst not a product itself, they offer a clearly defined service and expertise in an area that the busy event marketer can struggle with and deliver demonstrable results. And of course, Feathr - great guys, great energy and super bright.
Q. Who do you most admire in event tech?
A. I'd have to say Marco Giberti has my admiration - for his unique perspective on the events industry and event tech. I love the fact that his event industry background enables him to sort through the noise and quickly establish strong value propositions.
Where you can connect with Tamar :
Thank you so much Tamar for sharing your passion for Events & Technology.
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