Meet our people : Angela Alea of LASSO
Whatever the tech, wherever the event, whoever the woman - we're getting behind #WomenInEventTech to share stories, meet up, inspire and connect. And this week we’re featuring and celebrating Angela Alea.
If you'd like to join in the Q&A series, you can fill in the questionnaire and send it through to us HERE. To meet your fellow WIET and read through all our featured women’s Q&A, visit our blog HERE.
Now, let's meet Angela -
My name is Angela Alea and I am the President of LASSO, a workflow management platform that helps event companies organize, schedule, track, communicate with, travel, and manage their project-based, mobile talent.
Before helping to start LASSO, I spent many years as an advisor providing workforce management solutions to business owners who struggled managing a complex workforce. I now focus on helping event service companies simplify the complexities around their workforces, that are pervasive in this industry. Let’s face it, there is nothing simple when it comes to producing events.
When I’m not working, you can find me running races, spending time with my husband and 2 kids, or investing my time by coaching my kids’ teams or teaching a small group of middle school girls at my church.
Q. What do you love about event tech?
A. The events industry is ripe for disruption! I love the potential for growth and innovation that exists in event tech. There is so much potential with so few tools available. The professionals in events continue to WOW us each year with more creativity, more engagement, and impressive execution despite not having many tools at their disposal. Imagine what could happen if innovation met creativity? It will be exciting to look back even 5 years from now and see how the industry has leveraged technology to create and do more.
Q. How can women make an impact in the event tech space?
A. Women have a unique opportunity in this predominately male led industry to shake things up a bit, provide a different perspective, and to stand out. Being different is a strength, so look for opportunities to think differently – that is what sparks innovation! And for goodness sake, we can all learn something from each other. The lack of role models is a barrier to success for many, but this industry is hungry for some strong women to step up and lead. Stop asking for permission to lead, and just start living it. I promise, others will follow. This is one of the main reasons we started our first annual “top women in event production” awards this year in order to highlight some of the role models in this space that should be recognized for how they’ve stepped up to lead and inspire other women to do the same.
Q. What are some of your personal favourite tools/brands/products/biz?
A. I am partial to any tools that help simplify complexity. The events industry is incredibly complex and unfortunately, many in this industry operate with either manual processes or with solutions that don’t integrate or flow well with each other, so processes can easily become fragmented and getting to the “big picture” can be a challenge. I am passionate about any tools that help simplify, automate, and integrate these processes so that people can focus on more important and strategic business operations.
Q. Who do you most admire in event tech?
A. I admire all of the unsung heroes who are making things happen behind the scenes. So often, the praise and glory are saved for those who are front and center on stage. They are literally the ones in the “spotlight”. The reality is, magic is happening behind the curtain by an army of people whose ovation is never realized.
Q. What's your one piece of advice to other women in event tech?
A. This is a fast paced, chew-you-up-and-spit-you-out kind of industry. You have to be built for the ride. Find a role model, ask questions, speak up, learn, be curious, take risks and then invest all of that into those coming behind you.
Q. What is your favourite quote/s?
A. “If you get, give. If you learn, teach.” — Maya Angelou