Meet our people : Rachel Stephan of snöball

We're a global movement that is getting behind #WomenInEventTech to share stories, meet up, inspire and connect. Once again we’re excited to be celebrating and featuring another amazing women in the event tech industry! This week we’re introducing you to Rachel Stephan as she her answers our Q&A, and what she believes women can do to make an impact in the event tech space.

If you'd like to join in the series, you can fill in the questionnaire and send it through to us HERE. To meet your fellow WIET and read through all our featured women’s Q&A, visit our blog HERE.

Now, let's meet Rachel Stephan of snöball -


Hi, I'm Rachel Stephan. I'm one part creative, one part entrepreneur, a 4-time mom (sensov/ event marketing, Charlie, snöball event influencer marketing, and Grayson) and an event industry speaker. I help meeting planners grow their event attendance with results-driven event marketing strategies.

My 17 year background in the events industry has given me a sensov/ worldliness. My personal formula is human-2-human, and that is never-changing. I am an ideas person, a creative gal, a challenger of the status quo! I recently launched an event tech startup called snöball, a platform to activate and empower influencers to amplify an event’s reach and bottom line. In less than a year, snöball was named a top 5 finalist at the 2017 IMEX Pitch as well as an IBTM World 2017 Tech Watch Award finalist, and won the IBTM Best use of PR Award. More recently, snöball was shortlisted at the 2018 Event Tech Live Awards.

For me, the key to getting anywhere in our industry is community - you have to put yourself out there! I currently serve as a VP-Operations for PCMA Canada East Chapter and previous to that I held the VP of Communications position for two consecutive terms. I was honoured to be selected as our Chapter's nominee for PCMA Outstanding Service to a Chapter Award. I also currently serve on the PCMA Digital Task Force for 2018.

Q. What do you love about event tech?

A. What I love about event tech is its ability to simplify processes and provide insightful, solid data that can influence strategic event design and marketing decisions. I have a soft spot for event tech that comes into play at the pre-event stage and can help enhance event marketing efforts.

Q. How can women make an impact in the event tech space?

A. By stepping up and claiming our place in the forefront. We’re in the midst of a societal shift that’s bringing with it a bigger desire to come together, empower each other and effect change. This forum is a great example of that. The #MeetingToo movement, spearheaded in the event industry by Courtney Stanley and Sarah Soliman Daudin, is yet another example of the outstanding impact that can be achieved if we come together.

Q. What are some of your personal favourite tools/brands/products/biz?

A. Tools that foster connections and community and ones that automate time-consuming processes so that we can focus on what matters.

Q. Who do you most admire in event tech?

A. I admire those who are DOING IT and those who support them by believing in them and helping them transform their fear into a propelling force to #getshiftdone (as my friend Dahlia El Gazzar would say). Speaking of Dahlia, she is the one I admire the most for her ability to see way far ahead, for taking risks and challenging the status quo.

Q. What's your one piece of advice to other women in event tech?

A. Get off the fence, stop talking about it, and start doing it. Surround yourself with people who lift you up and believe in you when you become consumed with self-doubt. Don’t wait for perfect - get your MVP (Minimal Viable Product) out and get the ball rolling.

Q. What is your favourite quote/s?

A. “Do one thing every day that scares you.” – Eleanor Roosevelt


Where you can connect with Rachel:
LI: Rachel Stephan
TW: @snoballevent
TW: @eventsense
TW: @stephanrachel

Check back soon to read our next #womenineventtech feature and Q&A. 
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Member Q&ACarly Webber